Many things have gone awry here in the United States in the past few years. People’s pockets have suffered, and many people are pessimistic about our future despite economists being hopeful. If I were to delve into the pullback of rights, fear-mongering, hatred, and price gouging, we’d be here all day. Chanise’s Fashion Forecast predicts sustainable style while political, economic, and social conditions in the United States remain stormy.
Here’s how I think the recession will affect fashion consumerism and personal styling.
Knitwear is Not Going Anywhere
Knitwear has skyrocketed in popularity in the past few years, and that’s certainly not a coincidence. People have picked up various hobbies, and crocheting and knitting were among the easiest to ascertain.
The necessary supplies are few in number, accessible, and reasonably priced—extra points for the tools and materials being lightweight and easy to store. Don’t have anyone around to teach you how to crochet or knit? That’s okay. Free how-to videos and patterns are abundant all over the internet! The result of your efforts is a piece that can be kept for yourself or gifted to a loved one.
I predict that people will start to explore knitwear’s dexterity and design possibilities. Designs like GiGi Hunter and Jacques Agbobly will soar in popularity and commonality. People will begin to opt for more finely knitted and crocheted pieces that, in turn, take more time and cost more.
Denim is Going to be It
Denim never goes out of fashion. But expect an 80’s-esque devotion to the fabric.
Denim is characterized by its strength. Wearability, durability, and versatility are instrumental principles when shopping on a budget, and denim possesses all those attributes. People will look more towards the fabric in these times as an intelligent investment.
The Trend Cycle will Slow Down
Fashion trends won’t be as infectious.
Not only because people won’t have money to over-consume, but factoring in wearability will be more commonplace! With influencer culture and social media juggernauts TikTok and Instagram effectively-being 24/7 marketing ploys, shoppers tend to buy things spur of the moment. They won’t consider how they’d style it or how it fits into their closet; they buy it because it’s cute on another person.
With people’s pockets being tighter, shoppers will have no other choice but to be calculated when making purchases. They’ll look at a piece and think, “I’d only wear that twice. There’s no point in buying it.” As a result, specific trends won’t move past influencers–those getting paid to wear and promote the piece in the first place.
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