Sunday, September 11, 2022. 493 Fulton Street Brooklyn, New York. Make sure that direct deposit hits your account and get your behind in line for this Telfar shopping event!
This morning Telfar announced via an Instagram post that they are taking over the Rainbow shop in downtown Brooklyn. They will have “thousands and thousands” of their acclaimed shopping bags in every color and size – excluding their collab bags like the hard-to-come-by chestnut suede and shearling trim Ugg x Telfar shopping bags.
This is shopping event is huge. Not only is it happening in the middle of New York Fashion Week, but this is the first time ever that Telfeezy lovers can order any size, get any color, and have their bag(s) on the very same day. The only comparable shopping event Telfar has established is the online Bag Security Program, but the turnaround time for bags – this is how I got my two Telfar bags, and believe me when I say I was waiting for months!
The line begins to officially form outside of Rainbow at 3 o’clock, and doors will remain open from 5:30 to 7:30 pm. Here’s how it’ll work, while in line, you’ll order the size bag you want (presumably online. This is no problem as the small, medium, and large shopping bags come at set price points, regardless of color. Once you make your way inside, grab the color you want!
“DON’T HURT ANYONE. DO GET YOUR BAG.”
Cash payment will not be accepted. All major credit and debit cards will be accepted, and you’ll have the option to pay in four with Klarna. There is a limit of five bags per customer to make sure as many people as possible leave satisfied and to thwart greedy ass resellers. The event will be filmed, so if you don’t want to be on Telfar TV, this is not the event for you.
Telfar’s marketing genius cannot be understated. Hosting a shopping event at Rainbow, a store many modern-day bad bitches frequented in years not too long past, is such a deliberate and smart move! The familiarity, nostalgia, and collective excitement this announcement has incited in less than 24 hours is insane.
Expect to see everybody and their mama there!
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