Denzel Dion is a 24-year-old multi-hyphenate media personality. I’ve watched him grow from his Vine days to his hilarious red-carpet reviews on YouTube and into his podcast and Snapchat show with bestie Rickey Thompson. And then myself and other longtime Denzel Dion watchers – phrasing it that way sounds creepy, oh well – witnessed the birth of his fashion brand, NOID.
And yes, NOID is Dion backward.
NOID is a chic, genderless label based out of Los Angeles. Denzel is the brand’s creative director and sole designer. NOID isn’t a brand that I’d classify as minimalist or gothic, but do not expect bright colors here. The label is chic and sleek, playing into the fantasy of being that alluring, mysterious stranger who catches everyone’s eye.
Today NOID released their Hex Bags. Offered in crimson and onyx and made with genuine pebbled leather, these bags speak largely for themselves.
The Hex Bags come with an adjustable strap with crossbody capabilities, silver hardware, a magnetic snap closure, and a zipper pocket on the outside and inside, and is lined with nylon. Handcrafted in Italy, the Hex Bags come in at $350 USD.
Below are more photos from the Hex Bag campaign! All pieces are designed by Denzel but haven’t been released yet. I’ll certainly keep an eye out for updates on that.
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