Doechii is taking 2023.
The 24-year-old “Spookie Coochie” rapper has been on a tear since going viral on TikTok in 2021. Doechii is one of many highly talented artists to get their foot in the door through the short-form video platform. Doechii, a.k.a. “Swamp Princess,” is beloved for her in-your-face cadence, pure relatability, and alternative style.
You may hear “alternative style” and think of Doechii’s peers Bree Runway and Rico Nasty, but Doechii’s finesse is uniquely hers. Equal parts futuristic and subversive, the Tampa, Florida native’s unnerving beauty is accented by her fearless fashion sense.
See: Doechii at the 2022 MTV Video Music Awards.
The “Persuasive” rapper seems to love middle-part bussdowns, trusty straight-back cornrows, OG box braids, and colorful lace fronts. No matter how Doechii styles her hair, she seamlessly ties it into her outfit every time. And her ability to pull off every hairstyle is a testament to her versatility and superstar potential.
And a quick note, Doechii seems to have a relationship with Diesel. The denim focused fashion brand experienced a Renaissance during 2021 with a handful of memorable pieces including the infamous skirt and the “D” logo belt, and they were the chatter of Milan Fashion Week. Doechii looks good in Diesel. The brand doesn’t take away from her expressive style choices, and this relationship shows how both the artist and fashion label are on the pulse of current culture.
Having a distinguished fashion identity is an often overlooked building block to stardom. For Doechii’s to be so clear this early on is genuinely astounding.
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